LEAD - Powered by Learner Mobile

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BUILD YOUR SUPERTEAM

Triple-foam systems and graphene-enhanced shampoos are great, but the best ROI? That comes from investing in your car wash crew.

LEAD™ offers simple, scalable, engaging, and affordable training for every member of your team — training you can customize for your operation. Developed by the International Car Wash Association (ICA) and powered by Learner Mobile, the best-in-class provider of learning management systems, LEAD delivers content made by and for car wash pros. It’s like having an extra person on staff dedicated to training and performance — who’s available any time, anywhere.

Choose the subscription option that makes sense for your goals and the size of your enterprise, with options starting at less than $9/month per user.

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EXPLORE ALL ACCESS

Want the most comprehensive and effective training in the car wash industry? Better yet, want to improve your business’s productivity, performance, retention, and sales? With our All Access option, your entire team has unlimited access to LEAD’s full catalog of courses, covering everything from communication and customer service to finance and operations.

Complete content catalog access
Unlimited viewing
Full tracking and reporting
Customizable to fit your unique needs
Add content, customize skill positions, and more

Get All Access for less than $17/month per user.

GET STARTED

VIEW COURSES

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UNLOCK YOUR TEAM’S POTENTIAL

No matter what size operation you’re running, we have a subscription option to meet your needs.

The Starter and Growth bundles give you access to a variety of topic-specific courses, ranging from onboarding basics to tactics for superior customer service. To tap into the full catalog –– and create content tailored to your team with AI-enabled authoring tools –– opt for the All Access package.

Whichever route you go, your team will get what they need to build rock-solid soft skills, master the nuances of the industry, and grow in their careers.

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ALL ACCESS

Ensure consistent quality, from coast to coast and location to location. Includes unlimited access to all courses (60+ and counting).

Starting at less than $17/month per user.

GROWTH BUNDLES

Right-sized training at a perfect price for mid-size operations. Includes access to approximately 30 courses.

Starting at less than $13/month per user.

STARTER BUNDLES

Train your small team with big potential, from anywhere. Includes access to approximately 10 courses.

Starting at less than $9/month per user.

COMPARE OPTIONS

ENTERPRISE ACCESS

Interested in working with us to create a custom solution for your business?

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POLISH YOUR TEAM’S SKILLS WITH LEAD

Over 94% of employees say they’re more likely to stick with a company that offers development opportunities — and with the cost to replace an employee estimated at $5,000 minimum, investing in your people is an undeniably smart move. Train and retain the easier way, with proven, all-in-one solutions from LEAD covering these areas and more.

NEW! SECURE YOUR BUSINESS. BUILD YOUR OPERATION.

In addition to coursework on marketing, sales, finance, and more, LEAD has recently unveiled 22 new SAFETY courses that will help ensure your team and shop continue to operate to its fullest potential. New courses include:

Chemical Safety
Preventing and Responding to Workplace Violence
Creating an Emergency Action Plan
Electrical Safety
+ 18 more!

Customer Service

Finance and Operations

Hiring and Onboarding

Leadership

Performance

Marketing and Sales

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ALL ACCESS

Get started for less than $17 per user per month.

Enjoy unlimited access to LEAD's full catalog of courses for your entire team, to make sure you get the most comprehensive and effective training in the car wash industry.

Complete content catalo
Unlimited Use
Full tracking and reporting
Customize to fit your unique needs
Add content, customize skill positions, and more

VIEW COURSES

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Flexible Plans for All Business Sizes

LEAD's intuitive platform delivers engaging, self-paced training that's accessible on any device. Customize your team's learning journey to align with your business goals.

Plan 1: All-Access

Starting at less than $17 per user per month. Includes all 60 courses.

Plan 2: Growth Packages

Starting at less than $13 per user per month. Includes 30 courses.

Plan 3: Starter Packages

Starting at less than $9 per user per month. Includes 10 courses.

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Training That Covers Your Needs

Marketing & Sales

Customer Service

Measuring Performance

Leadership

Hiring & Onboarding

Finance & Operations

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Owners Love It Because

Increased retention reduces your turnover

Enhanced employee engagement and performance

Attract more top performers to your team

Managers Love It Because

User-friendly interface

Gain new knowledge and skills

Car wash specific content

Earn professional credentials for completion

Learn anywhere, anytime: can be accessed on any computer or mobile device

**TRAINING THAT TRANSFORMS CAR WASH OPERATIONS**

BUILD YOUR SUPERTEAM

EXPLORE ALL ACCESS

UNLOCK YOUR TEAM’S POTENTIAL

ALL ACCESS

GROWTH BUNDLES

STARTER BUNDLES

ENTERPRISE ACCESS

"ICA and LEAD sets the standard for how an industry association brings real solutions and resources that help propel our business forward. The simple and scalable solution for talent engagement and readiness is a game changer for our business!"

Michael Bennett

Car Wash Operations

POLISH YOUR TEAM’S SKILLS WITH LEAD

NEW! SECURE YOUR BUSINESS. BUILD YOUR OPERATION.

Customer Service

Finance and Operations

Hiring and Onboarding

Leadership

Performance

Marketing and Sales

ALL ACCESS

Flexible Plans for All Business Sizes

"ICA and LEAD sets the standard for how an industry association brings real solutions and resources that help propel our business forward. The simple and scalable solution for talent engagement and readiness is a game changer for our business!"

Michael Bennett

Director of Operations, Happy's Car Wash

Training That Covers Your Needs

Marketing & Sales

Customer Service

Measuring Performance

Leadership

Hiring & Onboarding

Finance & Operations

READY TO TAKE YOUR WASH TO A NEW LEVEL?

Owners Love It Because

Managers Love It Because

TRUSTED BY THOUSANDS. TAILORED TO YOUR TEAMS.

BOOK YOUR LEAD DEMO NOW

Talk with LEAD