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Online car wash training built by International Carwash Association®.

This robust online learning program has been designed specifically for the needs of car wash managers – giving your team the tools to operate more effectively and make better decisions. LEAD training helps managers understand and build a stronger business culture, with real results:

☑️ Increase retention to reduce your turnover costs
☑️ Improve employee engagement and performance
☑️ Attract more top performers to your team
☑️ Improve your bottom line

LEAD provides consistent, high-quality and car wash-specific training, within a flexible learning system, that helps car wash managers, teams and organizations succeed. LEAD is built on a proven learning management platform that has been successful at more than 20,000 retail stores and restaurant chains. ICA took that proven tool and customized everything to create a car wash-specific platform to drive learning outcomes.

LEAD - Coaching Hourly Employees
LEAD - Becoming an Effective Trainer

How It Works

LEAD Helps Build Your Team in Four Specific Ways:


Car Wash Specific

ICA worked with top-performing car wash managers and owners to observe, identify and organize the skills and knowledge needed to be a successful car wash manager. The resulting content provides a tailored learning path suitable for new and experienced managers.



Easy-to-use and mobile-friendly interface that allows learners to participate anywhere and anytime. LEAD can be accessed on any computer or mobile device, allowing managers to complete courses at the time and place that's most convenient to them – even away from the car wash.



Owners or supervisors can monitor learners' progress through coursework, and engage in the learning process with interactive check-ins. Also, managers will be issued credentials for each learning program they complete, culminating in the new ICA endorsed ICA Certified Car Wash Manager™ credential, adding recognition and prestige to their accomplishment.


Fast ROI

LEAD empowers your employees with key skills and competencies they can leverage on the job immediately. With regular onboarding calls, we can have your team up and running in days - not weeks or months. Plus, our pricing model allows all employees unlimited access to every course.


What Users Are Saying

Validated and tested with car wash industry leaders.

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Splash Zone Car Wash Final logo
H2Go Express
Vermont Lazerwash
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Two Thumbs Up
Great White Car and Truck Wash
All American Express Car Wash

"No one covers leadership training better than LEAD. This is more comprehensive than anything else out there."

Nicholas Lopez, Owner

Bubble Bath Car Wash

"Leadership training is one of our largest gaps and LEAD fills this need. Now I have the tools to build the skills of my future managers and supervisors."

Julie Petty, Owner

H2WOW Car Wash


Pricing & Options

Get started with LEAD in one of two ways:

 1. Want to offer LEAD's fully developed content to your managers right away - all twenty-two (22) Talent Management Courses?


Twenty-two (22) Talent Management Courses


  • Available immediately
  • Unlimited users and access
  • Priced per store for the company
  • Renew, upgrade or cancel after 1 year
  • Earn the Talent Management credential


2. Want to increase the value of LEAD by combining it with your company's own training content and build a robust learning management system for your entire organization?

Customized Learning Platform

Starts at $3,000

  • Integrated system to track training and HR functions
  • Customized and branded for your car wash
  • Advanced reporting features to track employee progress
  • Easy to use content creation and authoring tools

Why International Carwash Association?

International Carwash Association followed a rigorous and validated process to understand all facets of the car wash manager and metrics for success. We selected a proven learning management system that has been successful at more than 20,000 retail store customers. We incorporated an industry-first credential and certification component, enhancing learner value and recognition through the ICA brand. Finally, ICA built an on-staff educational competency and dedicated the resources necessary to sustain and improve LEAD for the long-term. There is no other product in the car wash industry that features all of these advantages.

Get more information now!