Why International Carwash Association?
International Carwash Association followed a rigorous and validated process to understand all facets of the car wash manager and metrics for success. We selected a proven learning management system that has been successful at more than 20,000 retail store customers. We incorporated an industry-first credential and certification component, enhancing learner value and recognition through the ICA brand. Finally, ICA built an on-staff educational competency and dedicated the resources necessary to sustain and improve LEAD for the long-term. There is no other product in the car wash industry that features all of these advantages.