YOU NEED GREAT CAR WASH MANAGERS, THIS IS HOW YOU BUILD THEM.

No matter the challenge you're facing, we've got a car wash specific solution for you.

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THE MOST COMPREHENSIVE AND EFFECTIVE TRAINING PROGRAM FOR CAR WASH MANAGERS.

LEAD is the only training designed specifically for the needs of car wash managers, delivering the most comprehensive, interactive set of industry-specific content — tested and validated by industry professionals. A comprehensive and effective training program that offers one-of-a-kind solutions, LEAD will give your team the tools to operate more effectively and make better decisions.

With LEAD, we can help ensure the success of your car wash operation and your car wash team.

 

6700+

LEARNERS

350+

LOCATIONS

97%

SATISFACTION RATING

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TRAINING THAT COVERS YOUR NEEDS

Our content spans across the areas that impact your business most.

 

HOW IT WORKS

LEAD is an engaging, user-friendly and self-paced training program for car wash managers. It covers the most relevant and valuable topics to support your management growth, better connect your teams and grow your car wash business. The program is built with two solutions to help you meet your growth goals. If you've got a singular need to solve a problem in your business, you can purchase the exact training you need for the individuals who need it. And if you're looking for a more comprehensive solution to your training challenges we've got you covered.

Two distinct options to help you get the training that's right for you and your organization.

Individual Courses

$100 per course/person

Whether you’re looking to hire better talent, to keep the talent you have, or you just need help with your staff’s approach to unlimited sales, LEAD has the training to help you solve your most vexing problems. 

 

  • 60 Courses to choose from
  • Purchase what you need, when you need it
  • Supplement gaps for your training program
  • Immediate course access

 

 

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Company Training Platform

$7500 annual investment*

You believe in the power of your people and, as a successful car wash organization with a growth mindset, you’re looking to set yourself apart from the competition with best-in-class training to make sure your team is as optimized as your wash operations.

 

  • Complete content catalog and freedom to assign content to everyone in your organization.
  • Full tracking and reporting capabilities
  • Optional white labeled platform to create your internal training solution
  • Customizable to fit your unique needs. Add content, customize skill positions and more.
  • Unlimited users, unlimited use

*Pricing for the company platform begins at $7,500 annually and is based on organization needs.

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Owners Love It Because 

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 Increased retention reduces your turnover
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 Enhanced employee engagement and performance
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 Attract more top performers to your team

Managers Love It Because

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User-friendly interface
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Gain new knowledge and skills
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Car wash specific content
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Earn professional credentials for completion
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Learn anywhere, anytime: can be accessed on any computer or mobile device
 

Award-Winning Training

LEAD has been honored with the 2023 Brandon Hall Group Silver Award for Best Development Program for Frontline Leaders, along with the 2022 Bronze Award for Best Association Professional Development Program.

Brandon Hall Group operates the largest and longest-running awards program in Human Capital Management.

2023 LEAD Brandon_Silver

 

Awards Bronze Learning 2022-01-01

 

Whether you are a single-site car wash or a national chain, LEAD delivers the most comprehensive, interactive set of industry-specific content—tested and validated by industry professionals.

Join these leading car wash organizations that leverage the power of LEAD.

7 Flags Car Wash
Bennys Car Wash
Breeze Thru Car Wash
Brown Bear Car Wash
Bubble Bath Car Wash
Classy Chassis
California Hand Wash
Great White Express
H2Go Express Car Wash
Hoffman Car Wash
Jet Splash Car Wash
Mammoth Holdings LLC
Mr Magic Car Wash
Mr Wash Car Wash
Richs Car Wash
ScrubaDub Car Wash
Sudzy Salmon Car Wash
Valet Car Wash
Wash Hounds
Whistle Express Car Wash

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BROUGHT TO YOU BY INTERNATIONAL CARWASH ASSOCIATION

As the non-profit trade group representing the car wash industry, we are dedicated to using our resources and 60 years of industry experience to help connect, empower and grow the car wash industry and its leaders through the highest quality professional development.

To build the LEAD training program, we selected a proven learning management system that has been successful at more than 20,000 retail stores. We incorporated an industry-first credential and certification component, enhancing learner value and recognition through the ICA brand. Finally, ICA built an on-staff educational competency and dedicated the resources necessary to sustain and improve LEAD for the long term. There is no other product in the car wash industry that features all of these advantages.