LEAD Car Wash Manager Training

THE MOST COMPREHENSIVE AND EFFECTIVE TRAINING PROGRAM FOR CAR WASH MANAGERS.

LEAD is the only training designed specifically for the needs of car wash managers, delivering the most comprehensive, interactive set of industry-specific content — tested and validated by industry professionals. A comprehensive and effective training program that offers one-of-a-kind solutions, LEAD will give your team the tools to operate more effectively and make better decisions.

With LEAD, we can help ensure the success of your car wash operation and your car wash team.

TRAINING THAT COVERS YOUR NEEDS

Our content spans across the areas that impact your business most.

Talent Management

Will be able to effectively hire, onboard, coach and achieve outstanding performance from their employee team.

Communication & Service

Will be able to deliver consistently excellent service and effectively communicate to customers, staff and vendors.

Sales & Marketing

Will be able to identify strategies to effectively market their site and be a community steward.

Leadership

Will be able to exhibit self-awareness and emotional intelligence to effectively lead their site and team.

HOW IT WORKS

LEAD is an engaging, user-friendly and self-paced training program for car wash managers. It covers the most relevant and valuable topics to support your management growth, better connect your teams and grow your car wash business. The program is built with two solutions to help you meet your growth goals. If you've got a singular need to solve a problem in your business, you can purchase the exact training you need for the individuals who need it. And if you're looking for a more comprehensive solution to your training challenges we've got you covered.

Two distinct options to help you get the training that's right for you and your organization.

Individual Courses

$100 per course/person

Whether you’re looking to hire better talent, to keep the talent you have, or you just need help with your staff’s approach to unlimited sales, LEAD has the training to help you solve your most vexing problems.

47+ Courses to choose from
Purchase what you need, when you need it
Supplement gaps for your training program
Immediate course access

Company Training Platform

$7500 annual investment*

You believe in the power of your people and, as a successful car wash organization with a growth mindset, you’re looking to set yourself apart from the competition with best-in-class training to make sure your team is as optimized as your wash operations.

Complete content catalog and freedom to assign content to everyone in your organization.
Full tracking and reporting capabilities
Optional white labeled platform to create your internal training solution
Customizable to fit your unique needs. Add content, customize skill positions and more.
Unlimited users, unlimited use

*Pricing for the company platform begins at $7,500 annually and is based on organization needs.

"The LEAD courses help to build the skills of participants and improve their effectiveness as supervisors and managers."

George Hobson, HR Director, Brown Bear Car Wash

“This made me look deeper into our company goals and projections for this year and it helped me to set better goals for my team and my site.”

Nicholas Lopez, Owner, Bubble Bath Car Wash

"LEAD really complements our own onboarding and training. In fact, we accelerated credentialing our entire team of 25+ associates in Communication & Service in one month, just to make sure all new hires join a culture where everyone is on the same page."

Michael Hillier, Director of Operations, Freedom Wash

Owners Love It Because

Increased retention reduces your turnover

Enhanced employee engagement and performance

Attract more top performers to your team

Managers Love It Because

User-friendly interface

Gain new knowledge and skills

Car wash specific content

Earn professional credentials for completion

Learn anywhere, anytime: can be accessed on any computer or mobile device

Join these leading car wash organizations that leverage the power of LEAD.

BROUGHT TO YOU BY INTERNATIONAL CARWASH ASSOCIATION

As the non-profit trade group representing the car wash industry, we are dedicated to using our resources and 60 years of industry experience to help connect, empower and grow the car wash industry and its leaders through the highest quality professional development.

To build the LEAD training program, we selected a proven learning management system that has been successful at more than 20,000 retail stores. We incorporated an industry-first credential and certification component, enhancing learner value and recognition through the ICA brand. Finally, ICA built an on-staff educational competency and dedicated the resources necessary to sustain and improve LEAD for the long term. There is no other product in the car wash industry that features all of these advantages.

YOU NEED GREAT CAR WASH MANAGERS, THIS IS HOW YOU BUILD THEM.