You know that your people are a key component of your success. And as a successful car wash organization with a growth mindset, you’re looking to set yourself apart from the competition with best-in-class training to make sure your team is as optimized as your wash operations.

That’s why you’re looking for unlimited access to LEAD’s full catalog of courses for your entire team, to make sure you get the most comprehensive and effective training in the car wash industry.

The only LMS designed specifically for car washing.


Streamline Training and Track Progress

LEAD streamlines your training needs and gives you a robust platform to be able to track progress for your team, to build paths for their continued development, and increase employee engagement.

Customizable To Suit Your Unique Needs

You have the ability to completely customize the solution with your own content as well. Add your content, customize your skill positions and location types to unlock the full potential and power of a learning management system used by 100s of multi-brand retail organizations.

This lets you create career pathing directly within your training solution.



WorkBook Sample-80


Blended Learning
Goes Beyond Online

In addition to the robust online training platform, you have access to workbooks to be able to re-enforce learning concepts through reflection and practical application. Plus, handy job aids and sign off sheets help drive home the learning.

Leading Car Wash Brands Use The Power Of The Platform  

Join these car wash brands in building better car wash managers and solving your car wash training challenges.


Bennys Car Wash
Bubble Bath Car Wash
Breeze Thru Car Wash
Classy Chassis
California Hand Wash
Hoffman Car Wash
Jet Splash Car Wash
Magnolia Wash Holdings
Mr Wash Car Wash
Richs Car Wash
ScrubaDub Car Wash
Sudzy Salmon Car Wash
Mr Magic Car Wash
Valet Car Wash

4,500 People Can't Be Wrong

LEAD is the only training designed specifically for the needs of car wash managers, delivering the most comprehensive, interactive set of industry-specific content — tested and validated by industry professionals. A comprehensive and effective training program that offers one-of-a-kind solutions, LEAD will give your team the tools to operate more effectively and make better decisions.

With LEAD, we can help ensure the success of your car wash operation and your car wash team.

Individual courses start at $100 and our complete training program starts at $7,500. Get more information today.




As the non-profit trade group representing the car wash industry, we are dedicated to using our resources and 60 years of industry experience to help connect, empower and grow the car wash industry and its leaders through the highest quality professional development.

To build the LEAD training program, we selected a proven learning management system that has been successful at more than 20,000 retail stores. We incorporated an industry-first credential and certification component, enhancing learner value and recognition through the ICA brand. Finally, ICA built an on-staff educational competency and dedicated the resources necessary to sustain and improve LEAD for the long term. There is no other product in the car wash industry that features all of these advantages.